At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.

The best thing we can do for the planet is to stop buying new clothes and get more use out of stuff we already own, cutting down on consumption. Our Worn Wear program does just that.

Since 1996, all of the virgin cotton in our line has been grown organically, without the use of harmful chemicals (and we make clothes with recycled cotton, too). By using organic cotton, we save water and reduce CO² emissions by 45% compared to conventional cotton.

This season, 72% of our materials are made from recycled fibres. Switching to recycled allowed us to avoid 11,500 metric tons of CO²e, enough to power 1,300 homes for one year.